Projects

Our Projects

Craft works with high-profile clients both regionally and internationally at several points in the value chain, helping them translate big ideas into tangible design and efficient, high quality delivery. Here are some of the concepts that we've been privileged to play a role in developing.

Brass Monkey

From 12 bowling lanes, to VR racing car simulators and the best games arcade in Dubai, Brass Monkey is the ultimate hangout. Craft Consulting played an integral role in concept development, schematic design, production and initial operations for Brass Monkey Dubai, with more to come across the region.

The interior is the experience. At Brass Monkey, every surface, every element of the space was carefully considered to infuse fun, interest and excitement into the experience. Craft engaged with colour theorists, brand designers and spatial engineers to ensure the sense, proportion and interactivity of each entertainment environment.

NEOM

Neom is a new urban area being built by Saudi Arabia in Tabuk. The total planned area of Neom is 26,500 km².

Launched in 2017 by crown prince Bin Salman, the site is at the northern tip of the Red Sea, east of Egypt across the Gulf of Aqaba & south of Jordan.

Craft Consulting’s project for Neom encompassed strategic consulting, innovative supply chain solutions, concept ideation, and possibly infrastructure development. This multifaceted approach aimed to optimize Neom’s development, ensuring it aligns with its futuristic vision while efficiently meeting its operational needs.

One Za'abeel

One Za’abeel represents the ultimate address for the modern urban citizen, located at the heart of one of the most dynamic cities in the world.

One Za’abeel has been designed to incorporate the world’s best living, working and leisure experiences in the heart of Dubai.

Craft Consulting’s collaboration with One Za’abeel focused on crafting bespoke entertainment and relaxation spaces within the iconic towers.

From immersive leisure areas to tranquil retreats, the project aimed to redefine luxury living by seamlessly integrating recreation and rejuvenation into the architectural marvels of One Za’abeel, offering residents unparalleled lifestyle experiences.

Nakheel

The AED1.2 billion mall has five retail levels with more than 300 shops, restaurants, entertainment outlets and services. Nakheel Mall is also the access point for The View at The Palm, a public observatory perched on the top of The Palm Tower, 230 metres above the island.

Craft Consulting’s engagement at Nakheel Mall Palm Jumeirah focused on enhancing entertainment and fostering family interactions within the vibrant retail hub. By curating dynamic entertainment zones and designing interactive spaces, the project aimed to create a lively atmosphere where visitors could engage in unique and unforgettable experiences, reinforcing Nakheel Mall’s status as a premier destination for leisure and entertainment.